Monday, January 28, 2008
Audiobook 2007 Sales Survey
The Audiobook Publishers Association (APA) published their latest survey a couple of months ago. I just recently joined the association so have only just seen it now. It was taken last summer and covers the year 2006. It shows a 6% increase in sales over 2005 bringing the industry total at an estimated $923 million. You can read the entire press release here
Saturday, September 01, 2007
Why Should Publishers and Authors Create Audiobooks
The ubiquity of iPods and MP3 players has generated great interest in audio books. Today audio books don't even have to be pressed into CDs and distributed; but simply can be uploaded to sites like iTunes or audible.com. Use the audio format to fuel interest in the print version.
- Are fast and inexpensive
- Are easy to record
- Build buzz for print version
- Bring new audience for popular works
- Are a cost effective way to take advantage of back lists
Audio Publishers Association (APA) 2006 sales survey shows: An increase of 4.7% in sales over the previous year Audbiobook sales reach an estimated $871 million in 2005. The APA 2006 consumer survey reveals these demographics: "younger listeners, split evenly between male and female, who live in slightly larger households (many with children) and command a higher income than has been reported in previous surveys. Audiobook listeners also have more education and buy and read more printed books than non-listeners"
- Audiobooks are more accessible with the proliferation of iPods and mp3 players.
- Audiobooks are used to teach children and ESL students how to read.
- Audiobooks increase reading comprehension.
- Audiobooks allow multitasking - listen while commuting, exercising, jogging, etc.